The story behind the Sexy Sex Shop: experience, mystery, and a team that makes a difference

Not all brands tell everything.
Some carefully choose what to reveal – and what to keep.

Sex Shop Sexy was born from the vision of a founder known only by one name: João.
A simple, almost universal name, hiding a solid path as a backer in various businesses, including several projects in the sex shop sector.

Before this project, João was connected to other shops that became benchmarks in the market and which, meanwhile, were sold to other backers, remaining active to this day. This experience brought something essential: real knowledge of the sector, consumer behaviour, and the gaps that no one wanted to take on.

Because the founder is a mystery

From the beginning, the decision was conscious:
the brand should not revolve around a face, but rather around an experience.

In the realm of sexuality, discretion is a value, not an empty marketing strategy.
Mystery protects identity, respects privacy, and keeps the focus where it should be: on the buyer.

Sex Shop Sexy does not need personal prominence.
It needs trust, consistency, and professionalism.

A name thought for the world

The name Sex Shop Sexy was not chosen by chance.
“Sex shop” is a universal expression.
“Sexy” is a word recognised in any language, in any culture.

It needs no translation.
It needs no explanation.

From day one, the brand was designed with an international outlook, ready to speak to people in Portugal – and beyond – in a simple, direct, and memorable way.

Behind the brand is a real team

Although the founder prefers to stay behind the scenes, Sex Shop Sexy has never been alone.

Behind the shop is a trained team, ready to support, clarify, and guide each customer in their choice.
We work with sexual counsellors, professionals experienced in the field of intimate well-being, and with a specialised staff, continuously trained to know the products, their functions, and for whom they make sense.

Here, it is not about selling “just anything”.
It is about advising responsibly, respecting limits, goals, and expectations of each person.

Service with empathy, not with judgement

Each customer arrives with a different intention:

• curiosity;

• a wish to improve the relationship;

• a need to resolve a blockage;

• or simply to explore something new.

Our team is ready to listen, clarify, and suggest – without judgement, without pressure, and without embarrassment.
Because we believe that pleasure begins with trust.

A brand built to last

Sex Shop Sexy was not born to be just another online sex shop.
It was born from the experience of someone who has already built, sold, and followed brands in the sector – and decided to do things differently.

Today, we remain faithful to the original idea:
less noise, more purpose.
less coarseness, more grace.
less guesswork, more professional support.

João remains a mystery.
The team is present every day.

And it is this combination – vision, experience, and real people – that makes Sex Shop Sexy a brand designed to endure.